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China’s Top Ski Resort Partners With Snowvation

DENVER, COLORADO x ZHANGJIAKOU, CHINA (October 9, 2016) — China’s top ski resort, Genting Secret Garden Resort, is improving guests’ ski school experiences with innovative technology. The host of the 2021 FIS Freestyle Ski and Snowboard World Championships and Beijing 2022 Olympic Venue has partnered with Snowvation, which has revolutionized the ski and snowboard industry by offering resorts groundbreaking software to streamline all aspects of their ski school management and better engage guests and instructors.

"Genting Secret Garden is very excited to integrate Snowvation’s technology into our operational model,” said Erin O’Hara, Mountain Vice General Manager of the resort, located 100 miles outside of Beijing. “Providing world-class customer service is a key driver to our success. Snowvation’s cloud software enables our ski school to operate at a world class level.”

The adoption of this software couldn’t have come at a better time. China’s ski market is rapidly growing. In fact, the there are more than 12 million skiers in China with annual growth reaching 25 percent.

“Being able to leverage a cutting edge platform like Snowvation’s booking platform allows our marketing and sales efforts to reach their full potential,” O’Hara said. “Ski school is a major source for our operational revenue and our instructors spend the most time with our guests. Therefore, having a platform like Snowvation’s allows our instructors to engage with our guests much more professionally and organized than before.  It’s a true customer-centric model that we were looking for. "

Snowvation, founded in 2015, is growing the ski and snowboard industry by leveraging modern day technologies to help resorts like Genting Secret Garden better accommodate and communicate with today’s customers. With innovative cloud software, it enhances guest experiences and streamlines resort operations and processes.

“We’re thrilled to work with Erin and his team at Genting Secret Garden to help offer their guests a world class experience on and off the snow with our technology, at a particularly exciting time as the Chinese ski industry continues to see growth soar,” said Michael Stocker, CEO at Snowvation.