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Snowvation Acquires Leading Ski & Snowboard School Platform ShredBetter


Addition of ShredBetter creates industry’s first turnkey ski school management and e-commerce solution

DENVER, COLORADO (April 26, 2016) — Skiers and snowboarders have come to depend on ShredBetter.com to find, rate and review instructors. Now, skiers and snowboarders also will be able to use the platform to book lessons — revolutionizing the ski and snowboard industry.

Snowvation, which offers resorts innovative cloud software to streamline all aspects of their ski school management, recently acquired ShredBetter. Skiers and snowboarders can continue to access instructor reviews and ratings via ShredBetter.com. Resorts also will be able to offer lessons through the website.


“We believe leveraging technology is the best way for the ski industry to engage with the changing behavior of today’s consumer” said Michael Stocker, CEO of Snowvation. “Snowvation and ShredBetter’s partnership modernizes resort and guest processes in a seamless way.”


The partnership will greatly improve skiers’ and snowboarders’ experiences when searching for and booking lessons, as well as dramatically transform guests’ experiences at resort ski schools.


"As both an entrepreneur and an active instructor, I've seen a great need for modernizing the technology of today's ski school,” said Mike Ma, Business Founder of ShredBetter. “By partnering with Snowvation, we can deliver a best-of-breed e-commerce experience to the skiing and riding public.”


ShredBetter was founded by Ma and Brian Morgan, Technical Founder.  In addition, its look, feel, and logo was created by designer, Allison Malcom-Carroll. Ma and Morgan, who both have strong entrepreneurial and technical backgrounds, will continue to serve as Senior Operating Advisors at Snowvation.


"The combination of ShredBetter's front-end instructor and guest experience with Snowvation's enterprise scheduling and ski school management solutions will provide resorts and guests with a state-of-the-art, easy-to-deploy, end-to-end solution," Morgan said.


The new partners will be at the National Ski Areas Association Convention, held in Nashville, Tennessee, May 18-21.



About ShredBetter

ShredBetter is the leading platform to find, rate, and review ski and snowboard instructors. Founded in 2013 by Mike Ma and Brian Morgan, ShredBetter.comhas grown to a community of over 500 instructors and 1,000 guests who have shared over 400 reviews and 500 progress cards with each other to improve guests’ on-snow experience.


About Snowvation

Snowvation, founded in 2015, strives to grow the ski & snowboard industry by leveraging modern day technologies to help resorts adapt to the changing consumer. Snowvation offers an innovative cloud software to enhance the guest experience at ski & snowboard resorts and to streamline resort operations and processes.