Chile & New Zealand Latest Countries to Leverage New Mountain Destination Technology
DENVER, CO (May 1, 2018) — Snowvation is pleased to announce inaugural clients and its launch for service in New Zealand and Chile, coming this Winter 2018. Snowvation has partnered with Rainbow Ski Area in the Marlborough Region of New Zealand, and El Colorado Resort & Parques de Farellones near Santiago, Chile. Previously, Snowvation supported multiple countries in the Northern Hemisphere, including the United States, Canada, Japan, and China, and this expansion marks the beginning of Snowvation’s innovative technology penetrating the Southern Hemisphere ski markets.
“For us, this is a step forward with regard to automating our operations and enhancing our guest experience at a responsible price” said James Lazor, General Manager at Rainbow Ski Area. “We looked at streamlining several of our administrative tasks that we have been doing manually in the past and Snowvation fit into our requirements. The online functionality for booking that Snowvation offers will make our customer experience smooth and consistent.” Reaching a height of over 1760 metres, Rainbow captures regular winter snow, complemented by extensive snow making, all superbly groomed to create a stunning winter playground. Its presence in the world famous Nelson/Marlborough lifestyle region of New Zealand requires it to cater to a tech-savvy and modern consumer, making Snowvation a perfect fit.
Located just 39 km from Santiago, El Colorado & Parques de Farellones is the most popular resort among Chilean skiers and snowboarders, and also the oldest, dating back to the 1930s. Despite its rich history and traditional style in many ways, El Colorado offers a modern resort experience and needed to find a better way to offer its guests seamless booking for their activities and products. By partnering with Snowvation, the iconic Chilean resort will empower its guests, who come from across the globe, to pre-book activities like ski & snowboard lessons, tickets, rentals, and more, without ever having to pick up the phone to contact the resort.
“Our team is honored to launch the industry’s fastest growing activity booking & management platform in the Chilean and New Zealand markets” stated Michael Stocker, CEO at Snowvation. “We are lucky to be working with the innovative teams at Rainbow, El Colorado & Parques de Farellones. Each of these resorts operates differently, as do all Snowvation partners, and its fascinating to observe the power of our platform’s flexibility in meeting the needs of resorts of all types, sizes, and geographies. We are delighted to increase our global footprint with clients in 5 countries and 4 continents, and equally excited to announce new markets in the coming weeks.”