MANAGEMENT TEAM

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MICHAEL STOCKER, FOUNDER & CEO

Michael is Founder & CEO at Snowvation. He realized the inefficiencies in the ski industry’s technology after spending several years as a certified ski instructor in Pennsylvania. Seeking to bring the industry into the year 2018 and beyond, he Founded Snowvation in 2016. Michael’s focus is on helping the ski industry better engage with the rapidly changing consumer, particularly the Millennial generation, by leveraging innovative new technologies. Michael believes that increasing Millennial participation in skiing and snowboarding is critical to the longevity and sustainability of the sport.

Prior to founding Snowvation in 2016, Michael studied Economics at The George Washington University. He worked in multiple positions on Capitol Hill in operational and government relations roles. In his spare time, Michael is an avid marathoner and traveler. Michael’s favorite place to ski is Vail, Colorado.

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BRIAN MORGAN, CTO, SENIOR OPERATING ADVISoR

Brian is an architect, entrepreneur, and engineering lead with over 15 years of real world experience in building web, mobile, enterprise, and internal operations team software. His expertise lies in the areas of: Building scalable web applications; Translating end user needs into products and; Day to day management of the Software Release Cycle.

Brian is CTO at Catalant.  Before Catalant, he was a Co-Founder and CTO at OpenMile, Inc (acquired by Echo Global Logistics), a truckload marketplace trying to remove the inefficiencies and reduce the cost of shipping products, while making the lives of drivers better. Prior to Open Mile, he was Engineering Manager at Going.com (acquired by AOL), a user-generated site about local events and happenings in cities across the US. AtGoing.com, he led the Engineering/QA organization from the Series A funding through acquisition.  Prior to Going.com, Brian was Lead Engineer at Enservio, an online content valuation company providing software/services to insurance carriers.  At Enservio, he owned the complete rewrite of the product from the ground up.  Prior to Enservio, Brian was Application Architect at iPhrase Technologies (acquired by IBM), an enterprise natural language search company providing software to companies including Charles Schwab, TD Bank, and Staples.  At iPhrase, he served as the bridge between customers and the engineering organization.

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MIKE MA, SENIOR OPERATING ADVISoR

Mike brings nearly 20 years of experience as an entrepreneur both an established senior executive at Fortune 500 companies.  He has a rich, diverse background, ranging from building seed stage startups, to managing a national advertising campaign, to being a trusted advisor for the world’s largest financial institutions.

Mike also has extensive startup experience.  Mike is currently Chief Marketing Officer at RateGravity. Before that, he was Chief Growth Officer at Betterment, the largest online investment management firm.  In addition Mike was Chief Business Officer at kasina (acquired by DST Systems) where led all sales and marketing for the investment management industry’s leading consulting firm.  Mike spent the early part of his career Trilogy Software and iPhrase Technologies (acquired by IBM).

Mike holds a AB in Philosophy from Harvard College. He also holds a Level III Certification from the American Association of Snowboard Instructors and is an active instructor and staff trainer at Mount Snow, VT.

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Jake luster, Product & operations manager

Jake graduated from Lafayette College with a Bachelor's degree in Economics. He joined Snowvation in 2017 as an undergraduate, and held the role of Business Development Intern. His initial time at Snowvation enabled him to understand the key functionality of the Snowvation platform and the value it delivered to partners. In this capacity, Jake worked alongside the core management team with both new and existing clients on deployment, training, and customer success. Splitting his time between participating in growth initiatives and product management, Jake gathered a strong understanding of ongoing needs from current and new Snowvation partners. During this time, he quickly realized his passion for technology and the exhilarating challenges of creating a successful product. 

Upon completing his internship, Jake joined the Snowvation team full-time as its first Product & Operations Manager. In this role, Jake oversees product development and works closely with the engineering and sales team to guide the Snowvation platform and keep its functionality on the front lines of innovation. Additionally, Jake oversees deployments, customer support and training. Outside of his work at Snowvation, Jake is an avid sports enthusiast, and enjoys reading, cooking, and running. While he is just getting into skiing recently, he hopes his new role at Snowvation will eventually enable him to keep up with the team on the slopes.

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Alex lukens, full stack engineer

Following a brief stint as a financial analyst for DISH Network, Alex discovered his true passion for computer science and software engineering after teaching himself SQL. He was quickly transitioned over to the data and analytics team for DISH's sales training department where he tried to identify trends between sales and various training programs. Realizing he wanted to have more of an impact on a company's success, he left DISH and joined a local startup, GoSpotCheck, as a data engineer. Here, he was responsible for interacting with customers to help them better understand their data and the app in general. Through his time at DISH and GoSpotCheck, Alex developed the skills necessary to pivot his career from finance into full stack software engineering.

Alex graduated from the University of Missouri with a degree in Business Administration. After graduation, he packed his bags and moved to Denver, Colorado where he quickly fell in love with all things outdoors and has lived here on and off ever since. It was this combination of the outdoors and technology that led him to Snowvation where he is excited to contribute to creating technological innovations for the ski industry. 

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connor denman, full stack engineer

Connor graduated from the University of New Mexico with a bachelor's in Computer Science after having taught himself web and mobile development from a young age. Over the years, he has brought multiple software products to market, gaining valuable experience across different industries. During his senior year at UNM, he developed software for automating capacitor manufacturing at a small company in Albuquerque. After graduating in 2016, he moved to Denver to work as a full-stack engineer at Health Sqyre, building and scaling their healthcare e-commerce platform.

Connor has always enjoyed outdoor activities, so Snowvation enables him to apply his engineering skills to propelling innovation in an industry that he is truly passionate about. He grew up skiing and cycling in the mountains of northern New Mexico, and now takes full advantage of living in close proximity to mountain destinations of Colorado.

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JEREMY BLOOM, ADVISOR

Jeremy Bloom is the only dual-sport athlete to ski in the Olympics and be drafted into the NFL. He is a three-time World Champion, two-time Olympian, eleven-time World Cup gold medalist and a member of the United States Skiing Hall of Fame. He won a record six straight World Cup events, the most in a single season in the sport's history. He’s also an All-American football player at the University of Colorado and played in the NFL for the Eagles and Steelers.

In 2008, Bloom founded Wish of a Lifetime, which grants lifelong wishes to seniors. The non-profit has granted over 1000 wishes in 46 states.

In 2010, Bloom co-founded the marketing software company Integrate. The company has raised capital from Comcast, Foundry Group and Liberty Global. Integrate was named as the "Best New Company" at the American Business Awards. Forbes Magazine called Bloom one of the 30 most influential people in technology under 30 and in 2013 Bloom was a finalist for the Ernst & Young Entrepreneur of the Year.

He is also a College Football and Olympic Sports Television Analyst and has worked for ESPN, Fox, NBC and The Pac-12 Network

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bode miller, investor, brand ambassador

Bode Miller is a former World Cup alpine ski racer from the United States.

He is an Olympic and World Championship gold medalist, a two-time overall World Cup champion in 2005 and 2008, and the most successful male American alpine ski racer of all time. He is also considered one of the greatest World Cup racers of all time with 33 victories – one of five men to win World Cup events in all five disciplines. In November 2004, Miller became the 5th and last man to win World Cup races in the slalom, giant slalom, super-G, downhill, and combined − and today he is the only skier with five or more victories in each discipline.

He won six medals in the Winter Olympics, the most of any U.S. skier − two silvers (giant slalom and combined) in Salt Lake City 2002, a gold (super combined), a silver (super-G) and a bronze (downhill) in Vancouver 2010 and a bronze (super-G) in Sochi 2014. Miller is one of 5 skiers who have won Olympic medals in 4 different disciplines, matching the feats of Kjetil André Aamodt and female racers Anja Pärson, Janica Kostelić and Katja Seizinger.

He won six discipline World Cup titles. During his career Miller also won four World Championships titles in four different disciplines (giant slalom, combined, super-G and downhill) and one silver medal in super-G. Today, Miller is involved with multiple new brands & companies in the outdoors space, including Aztech Mountain Gear, where he is Chief Innovation Officer, and his own brand of skis, Bomber Skis.

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TAYLOR SHIFFRIN, Co-Founder, BUSINESS DEVELOPMENT

Taylor comes from a strong background in skiing and ski racing. Taylor started skiing before he could walk in Vail, Colorado, and has since excelled to become a world-class skier competing on a top level. Taylor is also the older brother of US Olympic Gold Medalist Mikaela Shiffrin.

He Co-Founded Inovize, a startup which produced the first transparent web browser. He holds a degree in Finance & Mechanical Engineering from University of Denver, where he is a 4 year member of the varsity alpine ski team. Taylor’s favorite place to ski is Vail, Colorado.

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erik barnes, ADVISORY BOARD MEMBER, VICE PRESIDENT, GENERAL MANAGER OF MOUNT SNOW RESORT

Recently named vice president - general manager at Mount Snow Resort, Erik Barnes brings with him a lifetime of ski industry experience. Barnes has moved up through the ranks over the past 31 years, starting as a ski school instructor and most recently holding the title of director of resort services and director of golf, a position which he has held since 2006. A 20-years veteran of ski school operations, with a focus product development, customer retention, and database design and development, Barnes has lived and breathed the ski school customer experience.

In addition to being a lifelong skier, Barnes has also been involved with PSIA professional ski instructors of America.  He has been an examiner with PSIA-E for the past 15 years, as well as the alpine educational staff chairperson for the last 2 years. He also held the role of corporate trainer for the American Ski Company, where he helped to shape ski industry policies and protocols on local, regional, and national level.