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Snowvation and Peak Resorts Expand Partnership Heading into 2017-18 Winter Season

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DENVER, CO - Peak Resorts, a leading owner and operator of high-quality, individually branded ski resorts in the U.S, is enhancing the guest experience in ski & snowboard school with innovative technology. Mount Snow (VT), Attitash Mountain (NH), Wildcat Mountain (NH), and Crotched Mountain (NH) have partnered with Snowvation, the largest and fastest growing snowsports technology platform, to streamline all aspects of their ski school and better engage guests and instructors.

“Being a leader in technology from snowmaking to e-Commerce is central to Peak Resorts and Mount Snow’s strategy, so Snowvation was a logical choice for us.  It is the most flexible online booking solution that we found to work for both the guest and the resort,” said Erik Barnes, who was recently promoted to Vice President and General Manager at Mount Snow.

“As we started to work through the integration challenges into our existing resort software, Snowvation’s team was incredibly receptive to our needs.  They found logical solutions to our issues and made changes to their processes to fit with our solution, but also provoked changes to our existing processes where technology could help us to innovate from our operational status quo in other ways,” Barnes added.

Mount Snow, recently ranked #3 on the East Coast by Ski Magazine, and Peak Resorts are prepared for their best season yet. With the most terrain open in the East, taking a lesson is a great idea for any skier or rider of any ability level. With Snowvation’s technology guests at these four resorts can now book lesson products online, read and review instructor profiles, and even receive digital progress cards and photo/video feedback.

“Mount Snow, one of Snowvation’s original partner resorts, and Peak recognize the need for a fully enabled e-commerce experience and the back-end that can make it happen. That’s why we’re so excited to expand this partnership. Snowvation’s recently overhauled technology and redesigned ShredBetter.com will help further ensure a seamless ski school experience” said Michael Stocker, CEO at Snowvation. “We are equally thrilled to launch SV Enterprise II at Crotched Mountain with Tim Shannon and his team. Guests visiting Crotched will now be able to book lessons from their smartphones at home in Boston, en route the resort, or in the lodge during apres-ski.”

“Throughout testing, the SV team was readily available to answer questions, listen to suggestions, and provide solutions. Our staff are thrilled to have the ability to view when they are working, where they are working, and request changes from their phone, tablet, or home computer. Due to the implementation of Snowvation, our guests will notice improvements to service including the ability to book lessons from a phone, view and pick your favorite instructor before your next private lesson, and receive e-mailed electronic progress cards. We look forward to working with Snowvation to improve our guests’ booking and purchasing experience.”

All four resorts will be live for booking with Snowvation on December 15th.

Media Contact: Jake Luster
jake@snowvation.com, (970) 633-0322

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About Peak Resorts - Peak Resorts, Inc. is a leading owner and operator of high-quality, individually branded ski resorts in the U.S. We currently operate 14 ski resorts primarily located in the Northeast and Midwest, 13 of which we own. The majority of our resorts are located within 100 miles of major metropolitan markets, including New York City, Boston, Philadelphia, Cleveland and St. Louis, enabling day and overnight drive accessibility. Our resorts are comprised of nearly 1,650 acres of skiable terrain that appeal to a wide range of ages and abilities.

About Snowvation - Founded in 2016, Snowvation is the largest and fastest growing snowsports platform.  Snowvation is a venture-backed technology company growing the ski and snowboard industry by leveraging modern day technologies to help resorts like Mount Snow, Attitash, Wildcat, and Crotched, better accommodate and communicate with today’s customers. With innovative cloud software, it enhances guest experiences and streamlines resort operations and processes at over 25 resorts across the U.S., China, & Japan.